TAG Heuer: The Swiss Luxury Timepiece Design House

Originally founded in 1860, TAG Heuer’s modern namesake came to be in 1985 with TAG (Technique d’Avants Garde) Group’s acquisition of Heuer AG. Seen on the wrists of such notable figures as astronaut John Glenn, legendary supercar designer Gordon Murray, and movie star Steve McQueen, TAG Heuer is renowned the world over for their chronograph masterpieces.

Popular TAG Heuer Collections

The Formula 1 collection draws inspiration from nearly 60 years of racing. Linked to such greats of the sport like Juan Manuel Fangio and Ayrton Senna, this collection is all about speed, durability, and ease of use. Dress it up or dress it down, business suits to racing suits, casual Fridays to hot laps on Sundays, the Formula 1 collection can do it all.

Reliable, timeless, daring. This is the Aquaracer collection. With a 12-facet bezel and double-safety gusset screw-in crown, this is TAG Heuer’s signature dive watch. Available in a multitude of men’s and women’s models, from sleek and sporty to luxurious diamond and gold accented pieces.

With a bold double ’S? patterned bracelet, the Link from TAG Heuer is instantly recognizable. Its stainless-steel framework accentuated by fine brushed horns and polished edges pushes this collection to the edge of sport chic. Comfortable and contemporary, this collection is offered in both men’s and women’s models.

Renowned by professional drivers and automotive enthusiasts, the Carrera collection personifies TAG Heuer’s timekeeping history. Modern features like a tachymeter that can be read day or night thanks to Super-LumiNova surfaces only add to the allure of this watch that has been on the wrists of drivers since 1962.

Made famous on the set of ’Le Mans? by the King of Cool himself, Steve McQueen, the Monaco is a true TAG Heuer legacy piece. If you’re looking for a showcase timepiece, this is it. With its iconic square design, unheard of (for a watch this shape) water resistant case, and micro-rotor automatic movement, the Monaco collection stands out amongst every other watch in the world.

Learn More about TAG Heuer at Aucoin Hart

Let the dedicated staff at our family-run jewelry store help you find the right timepiece for you. We have a convenient watch-finder as well to help you narrow down your selection. And our knowledgeable technicians are available should you be in need of watch repair or services. Give us a call at 504-834-9999 or set up an appointment today.